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EssoDrum roll please folks, I have some incredibly exciting news to share, and if seeing me by a petrol pump filling up isn’t obvious enough, then I’ll spell it out for you (literally)!


I’ve just agreed to work with global brand Esso on a UK campaign over the next few months, celebrating the launch of Esso Synergy Fuels and the new forecourts across all the petrol stations in the UK.


The new and improved Synergy forecourts and fuels use the latest technology and innovation to provide the best possible experience to all.

Esso Synergy

The campaign sees me representing both mothers and women drivers everywhere for the duration of an exciting 3 month campaign.


Together, with my husband and kids, I will be embarking on 3 weekends away (two with the kids, one just the husband and I) driving to our destinations with Esso Synergy diesel, sharing our adventures each month both here and on my social media platforms.


But first, I’ll be attending the star-studded launch night at the iconic UnderGlobe in London this Wednesday which kicks off the campaign with style.

I can’t wait to share the night with you all.

My husband Peter will be my plus one, filming and photographing me, along with the press in attendance, and it promises to be a simply incredibly, glitzy and glamorous start to this new campaign and role for me.


I feel so incredibly lucky that Esso chose to work with me, we are certainly a family who loves to drive and although we traded in a fast car in for a family VW Touran 7 seater when the kids came along, both Peter and I love nothing more than hitting the road for breaks away on our beautiful home turf of Great Britain.

VW Touran

I hope you can follow our journey!

What an exciting week ahead!

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116 Responses

  1. Jenny

    Sounds great that’s amazing! I bet the event was lush and you even get a weekend away without the children thrown in!
    Jenny recently posted…I am a Spartan! How to get fit after having a baby – run an obstacle race!My Profile

    • Honest Mum

      It was wonderful last night and Peter was here with me so we got some time together too, an amazing night and I can’t wait for the breaks x

  2. John Adams

    Best of luck with the campaign. It’s very good to see Esso reaching out to the family market and also to female bloggers. That was a smart move on their behalf (…and naturally they’ve chosen the very best!). Enjoy the launch party. As ever, thanks for hosting this wonderful linky.
    John Adams recently posted…Introducing the Primal Man Shave ClubMy Profile

    • Honest Mum

      Aw you are too kind John, thank you, touched and honoured to be working with them, thanks for your friendship and support x

  3. Ada

    Congratulations on your new journey Vicki. It sounds like a great campaign. Your LBD is so sophisticated. You are the most classy woman pumping your gas to your car.

    Welcome by. <3 Ada.
    Ada recently posted…Striped Dress Week: Hunter Green Striped Dress from Summer to Fall + Linkup.My Profile

  4. Emma T

    Congratulations on the new role. Hope you enjoy it, and that the launch last night was great fun. I’m with you, I love driving all over the place. It just means freedom and excitement to me.
    Emma T recently posted…Enjoying the gardens at National Trust’s Packwood HouseMy Profile

  5. Becky, Cuddle Fairy

    This is absolutely brilliant Vikki, I am so delighted for you! I can’t wait to follow you in your travels & hear about this glamorous event. Congrats on your new collaboration #brilliantblogposts x
    Becky, Cuddle Fairy recently posted…#foodpornthursdays 21My Profile

  6. Mummy Tries

    Gorgeous lady, you really do just keep going from strength to strength. But you work astoundingly hard for these opportunities, and they are always thoroughly deserved. Massive congrats and a lot of love to you xxx
    Mummy Tries recently posted…Video: Super Easy Beef StewMy Profile

    • Honest Mum

      Thanks very much darling, really love blogging and feel so grateful to all the opportunities it brings. Thank you for your support and friendship, lots of love x

  7. Fatima @ Baby Toddler Me

    You go girl! Congratulations Vicki! You’re doing so well, and are such an inspiration. And you do it all looking super-glam! I’m looking forward to hearing more about this campaign. x
    Fatima @ Baby Toddler Me recently posted…How I took a blogging break and came back more focussedMy Profile

  8. Random Musings

    Congratulations Vicki, enjoy the launch party 🙂 Thanks for hosting #brilliantblogposts
    Random Musings recently posted…October’s Theme – The Online WorldMy Profile

  9. Ebabee

    Massive congrats to you – this is truly awesome. Delighted for you. And you do make one seriously hot driver! x
    Ebabee recently posted…Warming Vietnamese chicken and rice soupMy Profile

  10. Catie

    Amazing news, how exciting and you looked beautiful. Love the purple shoes! #brilliantblogposts
    Catie recently posted…Give a loving push!My Profile

  11. Amy

    Vicki, this is crazy exciting. You seriously prove just how far bloggers can go, in your case global. Amazing girl! Well done xx
    Amy recently posted…My Photo School: Back to School campaign with discount codeMy Profile

  12. Silly Mummy

    Congratulations! Sounds like a big & exciting opportunity for you – hope you have fun with it! #brilliantblogposts
    Silly Mummy recently posted…I’m So Busy: The Ten Funniest Things The Toddler Said Last WeekMy Profile

  13. Sarah HP

    Sounds fun! I’m not a big fan of filling up in general so anything that can make it more pleasant is great.
    Sarah HP recently posted…You’re having twins!My Profile

    • Honest Mum

      Wonderful Sarah, I’ll be sharing lots of reasons why the new forecourts and petrol are so great for we busy women soon x

  14. Cardiff Mummy Says - Cathryn

    Oooh, exciting news! Well done you! Hope you enjoy your weekends away – and a weekend just the two of you, what a treat! x
    Cardiff Mummy Says – Cathryn recently posted…You can’t call in sick when you’re a mumMy Profile

  15. mummuddlingthrough

    Wow! Go Vicki…You are leading the way for empowerment of mums everywhere. Have a great time…and drive carefully 😉 x MMt #brilliantblogposts
    mummuddlingthrough recently posted…Maternity leave day 365, SAHM day 1My Profile

  16. Sarah

    What an exciting opportunity for you all. Hope you have a great evening tonight, will look forward to hearing about it 🙂 Thanks for having us on #BrilliantBlogPosts
    Sarah recently posted…Rose Hip and Crab Apple JellyMy Profile

  17. TheBoyandMe

    Wonderful news Vicki, well done! I look forward to seeing your progress with this.
    TheBoyandMe recently posted…Going Ape in the New Forest!My Profile

  18. Sam

    What a lovely opportunity – I’m sure you will make the most of it and have some great adventures Vicki! Xx #brilliantblogposts
    Sam recently posted…The Truth about… #45My Profile

  19. Nadia - ScandiMummy

    Congratulations! What a brilliant and well deserved achievement. You’ll be a great role model on the roads. When people ask me what my favourite car is, I always say one with a driver, I love being in a car and travelling places I just prefer not to do the driving… maybe it’s because I got use to driving on the right side of the road back in Denmark. Good luck on your journeys 🙂
    Nadia – ScandiMummy xx

    • Honest Mum

      Love that Nadia and thank you, I drove on the right side in Spain and took a bit of getting used to, once I did, I loved it though x

  20. Angela at Daysinbed

    This sounds like a fab opportunity. Do enjoy your road trips! Enjoy your evening and have fun! Angela x
    Angela at Daysinbed recently posted…Making a Difference in the World through BloggingMy Profile

  21. Tim

    Fantastic news. Look forward to reading about your weekend adventures! 🙂
    Tim recently posted…More than one is twice the funMy Profile

  22. Lauren Teff

    This is so exciting! Wishing you all the best in this venture. Plus you’re looking great 🙂

  23. Emma

    How exciting! What a fun campaign to be involved in. Have fun tonight and I look forward to reading about all your adventures x
    Emma recently posted…Vegan chocolate beetroot cakeMy Profile

  24. Kim Carberry

    Congratulations…That is very exciting! I can’t wait to read about it x
    Kim Carberry recently posted…Some things never change…. #wickedwednesdaysMy Profile

  25. Juliet McGrattan

    Super news Vicki! Looking forward to reading about the road trips. Can you ask them a question for me? What is the actual risk of mobile phones etc on the forecourts and in the car. Horror stories of explosions etc can make people nervous especially if leaving kids in car while going in to pay. I suspect it’s negligible but I’d love to know. Who actually turns their phone off when pumping petrol? I certainly don’t. Good luck with your new venture xx
    Juliet McGrattan recently posted…Vagina…..there, I said it!My Profile

  26. Babes about Town

    This is so exciting V, well done hon! I’m thrilled for you and can’t wait to read about your adventures with this global brand. Plus those photos of you filling up at the pumps – I suspect you’re about to become an Esso pin up. Watch out Pete 😉 x
    Babes about Town recently posted…A Weekend in New York with Big Apple Hot DogsMy Profile

  27. Sian

    Wow that’s exciting – I look forward to reading about your trips! I seek out the rare “pay at pump” options and I’m not sure Esso do those – it’s so, so much easier with kids, not having to get them out of the car (especially if the little one is asleep) and across the busy forecourt to pay.
    Sian recently posted…Living Arrows 39/52My Profile


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