Hi, I’m Vicki Broadbent, a lifestyle blogger, parenting expert and bestselling author of Mumboss (UK) and The Working Mom (US and Canada).
I’m mum to two boys Oliver, 12, and Alexander 10, and a baby girl, Florence who was born in 2021.
Welcome to my parenting and lifestyle blog, Honest Mum®, a place where I share family life as well as my passion for family, food, fashion, travel and beauty. My blog and social media platforms reach an average of 8 million parents a month (with highs of 12 million) and I’m proud to be part of such a supportive community.
I regularly contribute to parenting-related articles for Bored Panda which reaches a monthly audience of 125 million.
I’m a former TV and film director and set up this blog in November 2010 while on maternity leave as way to rediscover my voice and regain my confidence after suffering from a traumatic birth.
Blogging and vlogging soon became my full-time job taking my work from behind the camera to mostly in front.
I’ve since become a TV and Radio Broadcaster regularly featuring on BBC World News, BBC Breakfast, ITV’s This Morning, Good Morning Britain, Lorraine, Channel 5 News, SKY News and BBC Radio 5 Live.
My debut book MUMBOSS (UK) published by Piatkus/Little Brown/Hachette is my guide to surviving and thriving at work and at home, supporting women on their creative journey. It became a number 1 Amazon bestseller on release and was listed in the top 10 business books written by women in the Independent.
I’m a creative mum of three who after moving back and forth from North to South has settled in Yorkshire with my husband Peter and three children.
I received a distinction in my MA in Screen Drama and Direction from Goldsmiths’ University of London and have worn many work hats over the years from teaching English GSCE and lecturing at universities to writing, directing and producing drama, documentaries, music videos and commercials before setting up my blog.
Writing and creating video content are my greatest passions.
I’ve written, directed, produced, presented and featured in campaigns for a wide range of clients including Google, Yahoo, Coca Cola, Ford, Land Rover, Philips, Selfridges, TKMaxx, NIVEA UK, Boots, bareMinerals UK, Superdrug and Aldi amongst others.
I’ve also given keynote speeches and have contributed to panels on tech and entrepreneurship over the years.
I spoke about my traumatic birth experience and entrepreneurial journey respectively in the House of Commons and I was invited to contribute to a a Government Equalities Office Stakeholder Forum on equality and economic empowerment to help inform strategy proposed to the government.
Other notable events include speaking at Marie Claire’s Future Shapers Live, The Advertising Internet Bureau, Red Magazine’s Career in Tech Day in association with SKY and BritMums Live.