Today (Oct 2nd) is World Smile Day, a day coined by Harvey Ball – the creator of the iconic smiley face no less! An emoji before phones and computers even existed! 🙂

To mark World Smile Day, Primula Cheese are working with Make-A-Wish® UK to raise funds to help grant magical wishes to children fighting life-threatening conditions. 

Throughout October and November, they will donate 20% of the profits from the sale of their special ‘Just Say Cheese’ tubes sold to Make-A-Wish® UK.

It’s an honour to support this campaign and I’ll be joining in their online #spreadasmile campaign by posting a picture of me with someone that makes me smile.

And you can see it here too- my own little smiler, Alexander.

Peter, my husband grabbed this shot, unbeknown to me on a family day in York. It embodies a mother’s love perfectly. 

I feel so lucky to have the bond I do with my two beautiful and luckily, healthy boys. 

I hope you want to help children not as fortunate as I do.

Please join in by posting a picture of yourself with someone that makes you smile including the hashtag #spreadasmile and of course, pick up a limited Just Say Cheese edition Primula Cheese tube in store now!

Join in the #spreadasmile action on Twitter, Facebook and Instagram.

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8 Responses

  1. Babes about Town

    Such an important campaign Vicki, well done for supporting it and you certainly spread a smile on my face with this adorable picture of you grabbing a smooch with your little man. Boys are the best 🙂 xoxo
    Babes about Town recently posted…London Kids Weekend Scoop (October 2-4, 2015)My Profile

  2. Ebabee

    This is such a great cause. We are so incredibly lucky to have healthy kids – I cannot even begin to imagine how parents who are not so lucky manage to cope. Will definitely be supporting this xx
    Ebabee recently posted…How do you get your kids to school on time?My Profile

    • Honest Mum

      Thank you so much Nomita, heartbreaking so many children and families are not as lucky as we are, thank you for your support x

  3. Mirka Moore @Fitness4Mamas @Kahanka

    Such a lovely campaign, thanks for sharing lovely. Will grab a photo with Olivia and Isabelle and post later!
    Today is actually also Olivia’s name day, and would have been my dad’s 68 birthday. x
    Mirka Moore @Fitness4Mamas @Kahanka recently posted…Bedwetting is a Perfectly Normal Part of Growing up!My Profile


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