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Drum roll please folks, I have some incredibly exciting news to share, and if seeing me by a petrol pump filling up isn’t obvious enough, then I’ll spell it out for you (literally)!


I’ve just agreed to work with global brand Esso on a UK campaign over the next few months, celebrating the launch of Esso Synergy Fuels and the new forecourts across all the petrol stations in the UK.


The new and improved Synergy forecourts and fuels use the latest technology and innovation to provide the best possible experience to all.

Esso Synergy

The campaign sees me representing both mothers and women drivers everywhere for the duration of an exciting 3 month campaign.


Together, with my husband and kids, I will be embarking on 3 weekends away (two with the kids, one just the husband and I) driving to our destinations with Esso Synergy diesel, sharing our adventures each month both here and on my social media platforms.


But first, I’ll be attending the star-studded launch night at the iconic UnderGlobe in London this Wednesday which kicks off the campaign with style.

I can’t wait to share the night with you all.

My husband Peter will be my plus one, filming and photographing me, along with the press in attendance, and it promises to be a simply incredibly, glitzy and glamorous start to this new campaign and role for me.


I feel so incredibly lucky that Esso chose to work with me, we are certainly a family who loves to drive and although we traded in a fast car in for a family VW Touran 7 seater when the kids came along, both Peter and I love nothing more than hitting the road for breaks away on our beautiful home turf of Great Britain.

VW Touran

I hope you can follow our journey!

What an exciting week ahead!

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116 Responses

  1. A Moment with Franca

    So happy for you beautiful! You are the hottest mummy in this petrol station!!! ;-)Esso are so lucky to have you!! Good luck with this new adventure!! 🙂 x

  2. El

    This is EXCITING news! Can’t wait to hear more about it! I enjoy following you-very inspiring and you’re living your life to the fullest-with family and work! That gives me a chance to dream big while sitting inside my four walls office every workday.

  3. Mrs Tubbs

    Wow! Congratulations on being picked. Have a wonderful evening at the launch do and some amazing adventures as you drive about! Looking forward to reading all about them!

  4. Nikki Frank-Hamilton

    So excited for you Vicki, this is a great campaign for the entire family to partake in. Have fun at the event, can’t wait to see the images from the night! Thanks for hosting, off to play!

  5. Becky @ PinksCharming

    This is such an exciting announcement and I can see why you were so thrilled about it! Brilliant news and I’m looking forward to seeing what you get up to on your weekends away! Becky x

  6. Debbie

    Hi Vicki, congratulations on getting to work on Essos campaign. Bet the star studded launch party will be something else!

    • Honest Mum

      Thanks very much, wonderful to be working with Esso for this 3 month campaign, the launch was wonderful, thanks for linking up, fab to have you x

  7. Laura Wilson

    Wow this is mega! You lady are one inspiring mama (I know I tell you this a lot but it’s true). I wish you the bets of luck with it, I bet the photo shoots and things are so much fun and you seem so chilled and fun I bet you are a pleasure to work with. Enjoy it! Thanks for hosting xx

    • Honest Mum

      Oh thanks so much Laura, that means a lot. Peter my husband shoots so always so relaxed and fun and I do love it when PR’s tell me how they enjoy working with me. Thanks for all your support xxx


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