McDonald’s Launch Book or Toy Initiative with Their Happy Meals

My kids love a Happy Meal (what child doesn’t, to be fair) and we’re excited to be partnering with McDonald’s again to celebrate the launch of their new initiative Book or Toy? which gives children and parents the chance to choose either a book or toy with their Happy Meal.

Both my boys, Oliver, 10, and Alexander, 7, love to read (Oliver’s form teacher even mentioned this in his latest school report) but I knew that Xander wouldn’t be able to resist the toy (he still sleeps with 6 teddies in his bed, bless him) and there’s nothing wrong with that!

It’s great to have the choice now with McDonald’s.

What’s more, this initiative sees McDonald’s donating books to various food banks and charities and will be donating 450 books on my behalf too as part of this campaign.

McDonald’s has a history of helping young readers, supporting 93 million Happy Readers and counting since 2007 with their £1 WHSmith book offer, free Amazon Kindle eBooks and even stories on their restaurant tablets. Book or Toy is the new Happy Readers initiative launched by McDonald’s, which has come at a great time, as recent research revealed the need to get books to children more than ever due to school, library and charity shop closures.

The new Book or Toy initiative will help get even more books into the hands of kids.

Literacy and harnessing a love of reading from a young age provides a life-long skill and gift. Enjoying a McDonald’s together made for fun family time too.

Last Sunday saw us enjoy the Great British sunshine in Windsor with an early evening Maccy D’s picnic. Peter and I are tired of cooking so it was a lovely chance for all the family to lounge on a picnic blanket before Oliver read to his brother and the two played football before the sun came down.

Thank you McDonald’s for making my kids and so many others, happy with your Happy Meals!

This is a sponsored post but as always, my words are honest.