I went to North Carolina last spring expecting barbecue and blossom, and came home slightly obsessed with a town of 115,000 people that I’d never heard of a week earlier.
We were there for a wedding, staying just outside Greensboro. On the second morning, jet-lagged and hunting for coffee, I got chatting to a woman who mentioned in passing that she was “in furniture.”
Not selling it. Not designing it. In it, the way people in Leeds used to be in textiles.
That was my introduction to High Point, and honestly, it rearranged how I think about the sofa in my own living room. So consider this a slightly niche love letter from a woman who went for cake and came back with opinions about upholstery.
The Town That Furniture Built
High Point sits about twenty minutes from Greensboro, in the Piedmont, and it exists in its current form almost entirely because of hardwood and railroads.
The name is wonderfully literal. It was the highest point on the old North Carolina Railroad. Add vast stands of hardwood forest and cheap freight, and an industry more or less assembled itself.
State history records show that by 1900 there were already 44 furniture factories operating in High Point and the towns around it, Greensboro and Thomasville among them. Within a couple of generations, this corner of the Piedmont was furnishing America.
What survives now is the market. Twice a year the entire downtown converts into the largest home furnishings trade show on earth.
And I do mean the entire downtown. According to a state briefing on its economic impact, the market spans 180 buildings and over 11.5 million square feet of show space.
I couldn’t get in, since it’s trade only. But you can walk the streets, and the sheer number of showroom windows is genuinely surreal. Imagine if Harrogate were made entirely of sofas.
Why Carpet Installation in Greensboro Comes Before the Furniture
Here’s the bit that surprised me, and it came from that same coffee shop conversation.
I’d assumed people living at the heart of the furniture world would talk endlessly about frames and fabrics. What she actually talked about was floors.
Her point was simple. You can buy a beautiful piece made ten miles from your house, get it home, and have it look wrong, because the floor underneath it is the largest single surface in the room and nobody thinks about it until last.
She also explained that a lot of homes around the Triad are older builds sitting on wood subfloors over crawl spaces, which have quietly absorbed decades of Carolina humidity. That affects what actually performs underfoot.
50Floor, for instance, runs in-home consultations across the Triad, the kind of carpet installation Greensboro homeowners book without ever driving to a showroom. Someone arrives with samples and you look at them in your own light, next to your own walls.
Which struck me as so obvious that I felt faintly stupid. I have chosen flooring twice in my life, both times under a fluorescent strip light in a retail park.
Nobody has ever brought me carpet.
What Happened to All Those Factories
I want to be honest, because the story isn’t only romantic.
The manufacturing that built these towns has largely gone. Richmond Fed research found that between 1999 and 2009, North Carolina’s furniture manufacturing industry lost more than half of its jobs, driven overwhelmingly by lower-cost imports.
You can see it if you look. There are enormous handsome brick buildings that clearly used to be something and are now something else, or nothing at all.
The market survived because selling and showing turned out to be more durable than making. There’s still real production here, particularly in upholstery, but the scale is nothing like it was.
I found that genuinely moving, actually. It’s the same story as half the towns I grew up near.
The Thing Nobody Tells You About New Flooring
One small practical note, because I asked and now I’m passing it on.
If you’re putting down new carpet, air the room. EPA guidance explains that new carpet systems, including the adhesives, off-gas volatile organic compounds after installation, and that those emissions can be significantly reduced in the first 72 hours with proper ventilation.
Not eliminated. Reduced. Windows open, doors open, for three days.
I had no idea. I have three children and a nose like a bloodhound and I’ve never once thought to do this.
The other tip I was given, which cost nothing: sequence the work so soft surfaces go in last, after any painting is finished. Carpet apparently soaks up whatever else is in the air and gives it back later.
What I Actually Brought Home
Not furniture, sadly. The shipping quotes were comedic.
What I brought home was a way of looking at a room backward. Floor first, then the large upholstered thing, then everything else. It’s the opposite of how I’ve ever done it, and it’s how people who do this professionally seem to think.
I also brought home a slightly evangelical feeling about places like High Point. There’s something lovely about a town that knows exactly what it is, even when the thing it’s known for has changed shape underneath it.
And a jar of local honey, which leaked in my case. Obviously.
If you ever find yourself in that part of North Carolina, drive through High Point. You won’t get into the showrooms, but you’ll understand something about how the world’s living rooms get decided.
Then go and look at your own floor. I promise you’ll never unsee it.
Have you been? Or are you mid-renovation and now panicking about your carpet? Come and tell me, I want to hear all about it!
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