I love working with me&i and have collaborated with them for years now-they’re a seriously cool, super-fun, vibrant Swedish brand for kids (and ladies too), that really embody that retro vintage vibe for modern families everywhere.
Look at the bright kids line below-bursting with funky prints, truly happy-making fashion for kids of all ages.
My own children, Oliver, 5 and Alexander, 2 simply adore their collection and believe me, these clothes last and last.
Oliver’s ‘me&i’ hand me downs to Alexander look brand new, years later, wash after wash. Quality items for you and your little ones.
Over the coming months, both on this blog and my style blog Mummy’s Got Style, I’ll be sharing their collection in detail, creating posts featuring their items along with shoots where my children and I will model their latest pieces.
I’ll be bringing you news about the brand, parties and competitions too.
Today, on this blog right here though, I wanted to kick things off with their S/S Kids’ collection for boys and girls to give you a taste for what toddlers and beyond can expect.
It was hard to choose just a few, but here are some of my absolute favourite pieces for Spring/Summer-perfect for channelling that on-trend 70’s style for your kids too:
Wheels Everywhere Top-
A sunny yellow tee bursting with red, blue and white police cars and fire engines, perfect for little boys with style everywhere. £18.
Footballs Everywhere Top
The Autumnal palette of the 70’s adds some edge to this quirky and comfortable football-themed top and I know my eldest Oliver would look awesome in this.
Partnered with either red or navy sweatpants makes for a laid back, fun look-
Comfy sweatpants with big pockets large enough for actual police car and fire engine toys your kids might want to hide in there. £24.
I’m also besotted with these peach coloured Coolest Pants too, cotton chino-style trousers perfect for the spring. £35.
Footballs too , as we know not just for boys and I LOVE me&i’s dedication to unisex style, an ethos that is important to me and I hope inspires other brands to follow suit.
This No 10 football top for boys or girls in turquoise is an absolute beauty.
With a no 10 on the back, this is a sporty top girls and boys will want to play in! £18.
I’m also in love with this unisex One Black Cat top-could it be any cuter? Cat-motifs rock, right?
And there’s more. A lot more.
A fan of riviera-chic for myself and my kids, this classic v-neck tee with anchor is a timeless tee for your child. £20.
The girls’ dresses are gorgeous too-
This mosaic tunic gathers at the neck and has a pretty smocking band below the waist. It can be worn with or without leggings/ slim sweatpants or tights. Very Harper Beckham, don’t you think? £25.
Me&i have lots of their famous slim sweatpants in various colours in stock but I like the black ones best, below. With back pockets and double fabric reinforced knees they’re perfect for both boys and girls. Adjustable elasticated waist. £19.
Apples and Snufkins Tunic
This adorable apple tunic with puffy sleeves takes me right back to my own childhood with Victoria Plum references and an Alice in Wonderland feel. Too pretty. £25.
Bubbles and Dots Dress
This Pucci inspired print bubbles and spot dress in pink, black and white is a charming little dress, ideal for when the weathers hots up. Just look how happy the model is!
So, which are your favourites?
I can’t wait to show you more soon!
Buy my bestselling book in paperback or audio
My debut book is my guide to surviving and thriving at work and at home and offers insight into how to create a digital business or return to work with confidence.
Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home (UK 2nd Edition)