Dara Ford

Dara Ford is an exquisite designer who kindly created a bespoke black blazer and bold red dress for me last year, primarily for my MUMBOSS book launch day party at the Royal Garden Hotel which saw me being interviewed by Deputy Editor of Marie Claire, Andrea Thompson before an afternoon tea for readers and competition winners. It was a glorious outfit for a glorious day.

The dress and jacket boosted my confidence no-end thanks to being bespoke and fitting my body perfectly, and I’ve lost count of the number of times I’ve worn the pieces since. I even pop on national TV wearing the dress or jacket, or both together.

These are both timeless items I will wear forever.

Dara Ford designs worn by Vicki Psarias

…Meeting up a handful of times over the design period across several months, I loved the process as much as the final pieces, and made a friend in Dara too.

In our first meeting, Dara brought along samples for me to try as well as books of swatches, and together we brainstormed ideas spanning colour, texture and prints. I also measured and even showed Dara some high street and designer items I felt flattered me so she got a sense of my usual style.

Once the dress took shape (literally) there were two more fittings before the final ‘try on’ prior to my book launch, and more recently, the jacket and dress were both taken in as I’d lost weight (and inches) after a thyroid operation. Dara made the dress shorter than the original and the jacket more tapered and fitted too.

That’s the beauty of working with a designer, the pieces can change as you do.

Dara Ford

…The dress and jacket combination is one of my most treasured outfits, after my two wedding dresses, of course (I had two weddings to the same man!!!) and the most wonderful thing about Dara’s creations is that, unlike my wedding dresses, they’re as wearable as they are sentimental.

I will never write a first book again.

I will never feel that same heady mix of excitement and sick-to-my stomach nerves at launching a debut book again. There’s only one first time.

It was a life milestone for me and I will always remember that I wore Dara Ford on that special day.

Mumboss book launch

…Taking photos at one of this family’s most beloved places: Bruern Cottages in the Cotswolds over the New Year period, I felt a little bit sassy in red, kissing 2018 goodbye and welcoming 2019 in with open arms and a good old’ pose! I’m often told that red is my colour. It’s vibrant, empowering and full of heart. I’ll take that, thank you very much.

I adore the dress’ flattering v neck (ideal when you have a larger chest) and the chic tailored jacket with structured shoulders, a tapered waist, delicate buttons and vintage print lining accentuates my waist. Classic but full of personality. A statement outfit if ever there was one.

Honest Mum wears Dara Ford

More so, Dara’s pieces cannot fail to make you feel your best. The armour is in the stitching, form and fabric, and it’s utterly transformative.

The pieces also demonstrate Dara’s eye for detail and total understanding of WHO she’s designing for which is critical to you both. You want to entrust the designer to create something in line with who you are and Dara wants that for you too.

I feel like a mumboss in her designs.

I feel like ME in her designs.

With her striking vintage style red clutch in hand too (which you can excitingly win for yourself below), these are literally one-offs I love.


Dara Ford jacket

Considered, beautifully handmade with sharp, strong lines, I’d like this jacket and dress in every colour going, please!!!!

Dara also produces empowering silk scarves,  a range of beautiful bags and of course bespoke pieces from wedding dresses to blazers, suits and beyond.

Just beautiful.

Disclosure: these items and the service were gifted.

Details: Jacket and dress, Dara Ford, earrings: Zara, boots, New Look.

Styling by Lauren Jobling.


Enter to win the Dara Ford red clutch worth £89 by clicking on the widget below.

a Rafflecopter giveaway

UK only.

No cash alternative.

Ends 6th March 2019.

Good luck!

Promoted on Prize finderLoquaxSuper Lucky UK Wins and Competition Database.

Buy my bestselling book in paperback or audio

Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home

Available on Amazon or Audible

MUMBOSS by Vicki Psarias

Like what you've read? Then why not follow Vicki on Facebook, Twitter, YouTube, Pinterest and Instagram

Never Miss A Post!

Subscribe to HonestMum for my weekly email newsletter where I share my new blog posts, blogging tips, event invitations, competitions and news about my new book. I never share your personal data with third parties.

158 Responses


    This is beautiful it would be great for using on a summers night out with my friends.

  2. Ruth Wollerton

    I would love to win to BAG gorgeous style so I can feel SASSY & SEXY instead of mumsie. Thanks for the chance xxx

  3. Michelle Caspenenti

    Id love to win this to take on a girlie trip to paris soon. It would make me feel amazing! Thanks for the chance.x

  4. Charlotte H

    I would love a red clutch bag! I can think of a number of outfits it would go with.


    I’ve never actually owned a red bag, always found it a daring colour, i love how this bag is bold yet not too much to overpower an outfit.

  6. Lynne Durkin

    I always take the same old bag out with me whatever the occasion so would be thrilled to win a lovely luxury bag which I would never be able to purchase for myself.

  7. Sara Straw

    Im job hunting at the moment. It would be a perfect addition to my interview outfit!

  8. Amanda tanner

    I would never be able to afford a bagvlike that so winning one would be amazing

  9. Lorna Ledger

    It’s a stunning couture bag, quirky and unusual, just lovely! Right up my street

  10. Emma Peach

    I love to own clothes and accessories that I won’t see anyone else wearing. They feel much more special than mass produced pieces. I love the printed pockets on the jacket, fabulous detail.

    Emma xxx

  11. abigail edkins

    To have something on the posh side in my wardrobe would mean that I could feel prepared for any invite to go out somewhere a bit glam. Most of the time knowing I dont have something suitable makes me turn invites down as the expenses of having to go out and buy something specifically for a day puts me off.

  12. Debbie Winstanley

    I’d love to win because I’m a bit late to bags! I spent my 20s and quite a few years of my 30s with everything I needed squeezed into jeans’ pockets. But now I’ve finally grown up and realised bags are a good (and gorgeous) thing I have quite some catching up to do!

  13. Jane Willis

    It’s such a lovely bag, I’d really love to own it. It goes beautifully with your gorgeous jacket too, I love the pocket trim on the jacket. That’s a really individual touch.
    Jane Willis recently posted…Black and goldMy Profile

  14. Jo Carroll

    You get very few chances in life to have a quality piece of clothing MADE literally for you and I’d love this amazing opportunity to pick Dara’s brains.

  15. Cherry Lloyd

    I absolutely love the colour and design, and I don’t have a clutch of this size at the moment.

  16. nicola dean

    This clutch would look fantastic with the black jumpsuit I’ve bought to go to the races for the grand national.

  17. Chloe Taylor

    The clutch bag is gorgeous & stylish – and would be perfect for a nice occasion such as my 21st birthday meal/party. xx


Leave a Reply

Your email address will not be published.

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.