Rosie Willett is an award winning tiara designer with a First Class Honours degree in Fashion Marketing. Her wedding tiaras and hair accessories are regularly selected for features in national wedding magazines, including Brides magazine, You and Your Wedding, Wedding, Perfect Wedding and Wedding Ideas.
Rosie has designed a number of pieces for television, including tiaras for the Coronation Street weddings of Carla and Molly.
Describe a typical day for you?
My day normally starts with breakfast in front of the computer, while I catch up on emails and orders that have come in the night before. I often have enquiries about bespoke headpieces to respond to, as well as new stockist enquiries and requests from magazines for fashion shoot loans.
All of my pieces are handmade and I don’t employ staff to help with this, so I dedicate the majority of my day to making headpiece and jewellery orders for my brides. I often work late into the evening to keep on top of things.
What do you feel are your biggest achievements?
Rosie Willett Designs is stocked in some of the best bridal boutiques in the UK, where we sell alongside leading designers such as Jenny Packham and Temperley.
We are also very popular with the bridal press and have received some fantastic editorial, including front covers with Conde Nast Brides magazine. I recently created the ‘Georgia’ hair vine for Georgia Horsley’s wedding to McBusted’s Danny Jones. This was featured on the cover of Hello! Magazine and it’s now our best-selling headpiece.
What’s in your handbag/satchel etc.?
I’m a very organised person but my satchel tells a different story! I have countless pens, 4 batteries (no idea if they work) an address book from the 90s, a compact mirror, hair brush, sunglasses, lipstick, chewing gum, tissues, some Thai menthol oil, my purse, iPhone and a bag of marbles from a Christmas cracker!
What are your ambitions in life?
I would love to have my headpieces featured by fashion magazines such as Vogue and Elle and it would be amazing to design something for a film or costume drama. Success and recognition is very important to me in my career.
Where do you see yourself in five years’ time?
I would like Rosie Willett Designs to be a huge name in the bridal industry! We are getting quite well known now, but I would like even more brides to be wearing our accessories in five years’ time. I have ideas for more product lines too, so I would like to put these into action.
What advice would you give a budding designer?
Have faith in your product and be prepared to work hard to get it noticed. Don’t expect success to happen overnight. Make the most of the opportunities that come your way but also try to be aware that not all opportunities are necessarily beneficial. As time goes on, you get an instinct for what’s worth pursuing and what’s not. Never undervalue your product or your time. Show integrity and fairness in all aspects of business.
Finally, happiness is…
Spending time with the people you love. The comfort of home. The beauty of nature. A slice of cake.
Visit Rosie Willett’s website to see her range of wedding forehead bands and hair vines, including the ‘Georgia’, created for Georgia Horsley’s wedding to McBusted’s Danny Jones.