In a UK-first, I was privileged to go behind-the-scenes at Coca-Cola Great Britain both at the factory and the recycling plant the Company use in the UK, to experience the life-cycle of a plastic Coke bottle, learn myth-busting facts about recycling and discover more on Coca-Cola Great Britain‘s commitment to creating more sustainable packaging.
Coca-Cola Great Britain has an ambitious long-term plan to see all of its packaging recovered, so that none ends up as litter. In order for that to happen, we all must become proactive and dedicated to recycling.
Granted, there’s a fair amount of ambiguity around recycling as boroughs often differ in their policies, but we must take responsibility and seek out recycling bins at every opportunity, so that plastic bottles and other recyclable materials can make their way to recycling plants such as the one I visited recently, Clean Tech, in order to be recycled into new bottles.
At Clean Tech, not one single item finds itself in a landfill. Everything is reprocessed to create new bottles and other plastic items.
For those unaware, Coca-Cola Great Britain makes over 80 different drinks under 20 different brands including Coca-Cola, Sprite, Fanta, Oasis and Smartwater. They are doubling the amount of recycled plastic (rPET) in all bottles, across all 20 brands to 50% by 2020, which is hugely impressive.
Currently, only 57% of plastic bottles produced are recovered and recycled and that’s in part, because they aren’t placed in recycle bins. More plastic needs to be recovered and recycled in order for Coca-Cola Great Britain to continue increasing the amount of recycled plastic in bottles across all of its brands.
We need to help Coca-Cola achieve its ambition to ensure no bottles end up where they shouldn’t.
All of Coca-Cola Great Britain’s bottles and cans are 100% recyclable, including bottle tops and with our help they can reach their goal.
Hanging out at the Coca-Cola Great Britain factory to experience the process of bottle creation from the recycled plastic, and then onto the Toy Story 3-style recycling plant felt like the most informative and visually-dynamic school style trip I’ve ever experienced, and even more so as the brilliantly funny and smart YouTuber Jake Boys was there too, documenting his time on his channels too.
I created a vlog during my two days visiting the factory and recycling plant and it was one of the most eye-opening experiences of my life. Please don’t miss it.
Below, is a clever infographic that demonstrates the life-cycle of a plastic Coca-Cola bottle, so you can follow the steps and share it with your children to encourage them to recycle too.
Recycling has become a way of life here and in the vlog I share tips I picked up during my journey on site, as well as expert insights and of course the factory and plant visit.
Do you recycle all your plastic? I hope this inspires you to if you don’t and encourages you to do so more often. We have a precious planet in our hands and need to do all that we can to cherish, save and help it to prosper.
This is a sponsored campaign but as always, my words and opinions are honest.