Gabby Logan and girls

Gabby Logan on a Mission to Help Women Get Body Confident

Gabby Logan and girls


We all do it, put ourselves down, tell ourselves our bodies are not good enough, slim enough, curvy enough, toned enough and nothing puts the pressure on like the summer months. Well it needs to stop. And now.

Statistics show that:

84% of women admit to putting their bodies down through negative talk.
79% say they don’t know a female who is happy with her body.
55% admit they won’t go swimming due to the fear of getting into a swimming costume.

So sad isn’t it?

On June 4th, Speedo Sculpture’s ‘Parade to the Pool’ took place through the streets of central London. The celebratory parade of dozens of women in their swimsuits led by Sculpture ambassador Gabby Logan, was aimed to help encourage women to stop all this negative body talk and tackle the ‘terror’ of getting into swimwear. The sun is out, it’s holiday season so we need to up our confidence and start telling ourselves how brilliant we are.

fanfare 2

Speedo Sculpture and Gabby want more women to ‘take the plunge’ after the new research showed that consistent ‘fat talk’ is denting the confidence of so many of us, stopping us from getting into the water.

Gabby, the face and body of the new season’s collection of Sculpture swimwear, said,

“Women in the public eye and on TV are often scrutinized for how they look so I know how easy it would be to fall into the trap of taking on board this negativity. The healthiest way for me to deal with it is by being fit and healthy through activities like swimming, which helps me focus on what my body can do rather than what it looks like.”

Members of public (below) were recruited to take part in the ‘Parade to the Pool’, which transformed the dreaded walk from the changing room to the pool into a celebratory parade of confidence.

The women received personal coaching from a psychologist to tackle their body anxieties before they undertook the ultimate form of ‘exposure therapy’ and donned Speedo Sculpture swimsuits, which help to sculpt and shape the body. The swimwear parade started at the Speedo store in Covent Garden and continued through the streets of London to a local swimming pool, complete with a marching band, ticker tape and full fanfare.


women jumping

Top psychologist Anjula Mutanda said, “Negative talk amongst women about our bodies and looks is so common and well practiced it seems to happen almost without thinking. It can be contagious and its easy to spread and reinforce negative messages amongst ourselves; resulting in avoidance behavior around exposing our bodies. The good news is that we can take control and shift our mindset from negative to positive thinking. When you change how you think it will change the way you feel, and the way you behave.”

Sally Polak, Marketing Manager, Speedo comments, “Getting women to take the plunge is our mission and at Speedo we use our 80 plus years of swimwear experience and heritage to create suits that not only provide support and body sculpting but are genuinely designed with swimming in mind. Speedo Sculpture suits are functional and look great and are the perfect choice for the 37% of women that say better fitting swimwear would help them feel better about their bodies.”


Tips to fight ‘fat talk’ and get you parading to the pool include:

  • Stay fit with exercise like swimming. You’ll stop seeing your body as purely aesthetic and more about performance and movement.
  • Don’t overthink things! When you overthink you’re more likely to stop yourself doing something. Throw off your towel and parade to the pool instead!
  • Fake it until you make it. Focus on confident body language; keep your shoulders back, make eye contact, that’s what people will remember.
  • Surround yourself with positive friends and people with good self-image. Make each other feel good.
  • Enhance what’s great about you. Stop looking at what you hate and start focusing on what you like.
  • Don’t see your body as separate from you, it’s part of you and not your enemy.
  • Manage your expectations of being judged. Most people aren’t looking anyway!
  • Build self-esteem around what you’re good at, rather than what you look like.
  • Talk positively about your body in front of your children. Just as they can learn your positive habits they can learn your bad habits if you don’t.
  • Keep a diary as a way to spot your negative talk.

For more information please see: Speedo Sculpture Website and Speedo Sculpture Facebook Page.

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