Florence, at just 5 months old, has a more stylish wardrobe than I do. Fact. Just look at these beautiful pieces by Jamie Kay, a brand known for its heirloom, organic baby and children’s clothes based in New Zealand, whose collections are chic, premium and beautifully crafted.
The attention to detail, fabric, prints, cuts, embellishments and buttons have firmly positioned themselves as one of my favourite kids’ brands, and I don’t write that lightly.
Here Florence wears an organic cotton pincord playsuit in Wildflower, an organic cotton muslin bow in Damson, the walter cardigan, and an organic cotton Ella dress with floral detail. With their ethereal floral prints and frilly sleeves, I love that their designs are utterly timeless and elegant, making them perfect for a day out ( on both occassions Florence was heading out for dinner in London and Windsor respectively with the family) or even as special occassion wear too.
Each piece is designed from Jamie Kay’s studio in New Zealand (they ship to the UK) and then carefully crafted in India and China via an ethical production process ensuring all organic cotton is GOTS certified. Garments are coloured with Oeko certified dyes and arrive carefully and beautifully wrapped in tissue paper, and promptly too.