marketing language around surgery to be wary of

The Shortcut Trap: Why “Less Surgery” Can Mean More Problems Dr. Ruslan Zhuravsky

April 18, 2026

It is a pleasure to host this insightful guest post from Dr. Ruslan Zhuravsky on how marketing language around...

Hi! I’m Vicki, mum to a teen, tween and 3 year old! I’m an award-winning filmmaker, content creator and author working across print, digital and TV. I’m also a regular parenting expert for Bored Panda (reaching 121 million views a month). My Instagram handle reaches 20m views a month on average with highs of 50m.

I’ve been a regular contributor on ITV’s Good Morning Britain for almost a decade and often feature on BBC 5 Live, where I even guest-edited a radio show.

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