Christmas in July might seem a little bit bonkers to those not in PR, but trust me, it makes total sense for brands to spend this summer month showcasing erm, what's in store, in store, this Christmas!
My post No Boys Allowed got a lot of debate going on on the blog the other day and some women mentioned little girls' clothes were much more fun and they found greater choice for girls, struggling with boys' gear for their own or for presents.
