healthy ice cream

ice cream at Shake Bar at the Science Museum

How Ice Cream Parlors Adapt to Changing Consumer Preferences

January 6, 2025

How ice cream shops are innovating.

Hi! I’m Vicki, mum to a teen, tween and 3 year old! I’m an award-winning filmmaker, content creator and author working across print, digital and TV. I’m also a regular parenting expert for Bored Panda (reaching 121 million views a month). My Instagram handle reaches 20m views a month on average with highs of 50m.

I’ve been a regular contributor on ITV’s Good Morning Britain for almost a decade and often feature on BBC 5 Live, where I even guest-edited a radio show.

My debut children’s book Greek Myths, Folktales & Legends for Scholastic UK can be ordered here.

If you would like to work with me, please email me at mum@honestmum.com.
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