Christmas in July might seem a little bit bonkers to those not in PR, but trust me, it makes total sense for brands to spend this summer month showcasing erm, what's in store, in store, this Christmas!
I have been incredibly fortunate to work with the wonderful swimwear and beachwear brand heidi klein for sometime now and I was over the moon when they asked me to take part in a swimwear shoot on a recent vacation to Jamaica to the magical Beaches Resort (read my full review here).
