Bloggers talk a lot about feeling that you need a niche to succeed but I don’t believe that to be true. Factually, it’s been the opposite for me. I share all of my interests and loves on my blog.

Sure, stick to one theme/ topic if that makes you happy, I’m just liberating you (if indeed you feel remotely shackled), offering you a reminder that there are no rules here-that’s the beauty of owning a piece of the digital pie, you just need to bring yourself. Be you, folks!

So for example, let’s say you mostly stick to fashion but want to include food posts on your blog too, well you can. Think about the magazines you love, I bet most are varied and reflect a mix of opinion pieces with fashion features, beauty, travel and more and the reason you return is because of the voice, you share the magazine’s values and ethos.

Your blog and social media platforms are representative of you: your character. The fact they are so personal makes them relatable and interesting. You are the editor of your own material. You’re in control. Please don’t forget that. Write what you want to read. Heck, write what you want to write.

I have a simple rule here, if it excites me it gets published.

I focus on the issues and people that/who give my life meaning and offer value, and those life themes I cover, they change and evolve as I do the same. Blogs are live records, they are living and current and reflect the right now.

Vitally though, I have a mission, a wider goal that drives me every single day, both here on the blog and in life. I’m a communicator (I was a filmmaker pre-blogging and vlogging, making drama and social documentaries) and I love to share, to tell my story and that of others but my purpose in doing so is to hopefully touch or inspire others.

I take such pleasure in sharing what I know as a digital entrepreneur and creative (if I know something cool, transformative or useful, I want you to know it too) and I hope my blog and channels help others in life and business so they can feel as badass as possible. Why? Because I love nurturing, protecting and caring for others. I always have. It’s in.

I was maternal far before having kids.

I genuinely want to help others and not in a self-serving way either although helping others feels good, it takes you outside of yourself and brings the greatest of rewards: contentment.

I’m a sometimes (over) sharer (yay) and I find joy in seeing, and helping others succeed (who knows, maybe one day I’ll be a manager as well as a blogger)- I’ve helped people get book deals, coverage in the press, commissions, heck even husbands (true story) because that’s how I roll.

I feel so incredibly moved when I receive emails and messages from parents (I received one from a dad the other day) or meet readers in person who tell me that my work has inspired them to launch blogs, businesses or simply feel better about themselves. How can anything feel sweeter than that?

There’s enough room, success and money for all and if I can play even a freaking tiny part in helping others, particularly those who might have felt as low and broken as I did when I first started my own blog, then I’m one happy woman.

I love my good friend Jessica Huie MBE‘s wise words on the importance of a mission (she and Marie Forleo inspired this post),

‘Stand for something more than commerce. Have a mission, an underlying why which underpins your brand. The communicate this why to your audience. These value systems are part of the elixir which will enable you to both resonate and reach your tribe’.


It’s vital you know your mission, your goal. To have something that will serve and nourish you so you can endure creatively and spiritually in whatever work you do. To keep you on track, to pull you out of self-doubt and to witness in real time the positive effect you can have on others.

When you feel yourself worrying about your own self-worth and place in the (digital) world, turn it around and ask yourself what your goal is, what you stand for and how you hope to affect your reader and viewer. The effect you hope to have on them. Then, keep that in mind with every post and video you write and make.

It really is that simple. And powerful.


Pin It!
Working Out Your Mission - Honest Mum



Buy my bestselling book in paperback or audio

My debut book is my guide to surviving and thriving at work and at home and offers insight into how to create a digital business or return to work with confidence.

Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home
(UK 2nd Edition)

Available on Amazon or Audible

MUMBOSS by Vicki Psarias

The Working Mom: Your Guide to Surviving and Thriving at Work and at Home
(US/Canada Edition)

Available September 8th 2020. Order now on Amazon

The Working Mom by Vicki Psarias

Like what you've read? Then why not follow Vicki on Facebook, Twitter, YouTube, Pinterest and Instagram

Never Miss A Post!

Subscribe to HonestMum for my weekly email newsletter where I share my new blog posts, blogging tips, event invitations, competitions and news about my new book. I never share your personal data with third parties.

11 Responses

  1. Sophie Le Brozec

    So so important! Have you heard of Simon Sinek’s “Start with Why”? If not, find his Ted talk on the subject, such a huge aha! I’m with you and it’s all about helping, that’s what makes my heart sing 🙂 xx
    Sophie Le Brozec recently posted…Life Is So F*cking Short And FragileMy Profile

  2. Pen

    Hi Vicki,

    I don’t think I really have a niche, but then I’ve never really tried to have one either. I don’t know whether a niche can sometimes just evolve without you really thinking about it. I know that my writing has evolved over the last couple of years, but then so have I. I am a different Pen to the Pen of two years ago. Thanks for your post. Pen x
    Pen recently posted…I can’t get my head around mental health issuesMy Profile

  3. Alison Reay-Jones

    Hi Vicki. Great piece. I’m learning this already on my new flexible working campaign that sometimes the things I share that I don’t think will be a big hit actually get the most interest. I also just wanted to check with you that I’ve followed the instructions correctly on the #brillblogposts set up? Many thanks Alison @flexworktribe

    • Honest Mum

      Thanks Alison, I’m sure you have, no worries. I think sticking to your mission and keeping that in mind will keep you going, and reflecting on what got the most engagement will help too. It does for me x

  4. Morgan Prince

    Absolutely love this. I’m going through a tough time at the moment but reading your post Vicki has made me smile and reminded me why I blog. I’m enjoying a little time off but I know what my mission is now and am eager to get back to it. Thanks so much for sharing. Xx
    Morgan Prince recently posted…Why you should go for your smear testMy Profile

  5. Amanda Fulton

    Im really glad to read this because I have been wondering if I am spreading myself too thin with content in terms of not sticking to a niche. I like to write about whatever excites me, whenever it does, but sometimes get overlooked for specialist stuff. It is the eternal question for bloggers I guess but for me, reading this re-iterated how I feel and I shall stick to my lifestyle ‘niche’ so that I can keep it real, just for me.
    Amanda Fulton recently posted…Mister Maker Live Win Tickets & Meet & GreetMy Profile


Leave a Reply

Your email address will not be published.

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.