Lina Waite of me&i

Wonderful Women-Interview with me&i’s Lina Waite

Lina Waite of me&i

Lina Waite is a stay at home mum of two fun-loving boys with a passion for clothes and fashion. She sells retro-inspired Swedish clothes brand me&i at home parties and loves dressing her sons in cool clothes. 

Describe a typical day for you?

A typical day for me starts at around 5-6am with my youngest son Olle wanting breastfeeding.

My oldest boy Otis usually comes in, if he’s not already there, and we all have a snuggle until about half seven.

The usual morning routine of getting everyone dressed and fed is quite chaotic but once Otis has been dropped off at nursery I have my strong coffee whilst playing with Olle. Later he has a nap and then I usually catch up on my me&i emails from customers, booking in parties, taking orders or preparing for a party if I have one in the evening that day. 

After having lunch, Olle and I head back to nursery to pick up Otis and then we normally go out for an outdoor activity until it’s dinner time. We live in the Yorkshire countryside so love going for long walks, sheep spotting and baking together. We like being busy!

When my husband gets home he takes over with the kids whilst I pack the car with the clothes and making sure I’m all prepared for the evening’s me&i party – I love the days when I have a party in the evening, It’s my ‘me time’. 

 What do you feel are your biggest achievements?

My biggest achievement is definitely giving birth, a totally amazing and empowering experience which blew my mind. Women are the coolest people on the planet! 

 What’s in your handbag/satchel etc.?

My handbag contents are not very glamorous: baby biscuits, nappies, baby wipes, Elizabeth Arden Eight Hour Cream, Kiehl’s hand cream, Lolita Lempicka perfume and Bare Minerals lipstick (party chewed), the me&i look book, a muslin square, tissues and a hair brush! 

 What are your ambitions in life?

As much as I love being a stay at home mum it’s not something I can do forever as my boys will not need me in the same way as they get older. I feel that it’s important for me to make my boys proud of me when they are older, and that I’m doing something meaningful for me, that helps them.

I would love to spread the ‘scandimania’ further up north and have my own team of representatives.

Working for me&i is such a rewarding job mainly due to the fantastic lines, which I believe is something to be hugely proud of.

The clothes are ethically produced and the great quality means they have a great re-sale value as the pre-loved on Facebook pages such as ‘love for the scandi clothes’ testify. It really ties in with my ethos of recycling.

I love fashion but I don’t like the waste.

Where do you see yourself in 5 years’ time?

I would also like to dedicate time to La Leche League in the work they do in inspiring and supporting women breastfeeding. It’s not something that comes naturally for everyone but I believe with the right support, many of us can do it and it’s cool and empowering!

In 5 years time I would like to have added another member to the brood (dependant on persuading the husband) but also have expanded my me&i business further.

We are moving to Wilsden, Bingley shortly so I am looking forward to inspire mums in that area too to go eco friendly when it comes to buying clothes for themselves and their little ones.

With the fashion industry being one of the biggest environmental threats to this planet, it is a given for me to buy clothes that haven’t compromised the environment or exploited workforces in third world countries to serve us westerners’ thirst for looking and feeling good. 

What advice would you give your pre-baby self?

I would tell my pre-baby self to stop worrying so much! If I had known all the pieces would just fall into place the day I had a baby, I would have done it sooner. 

What advice would you give a budding me&i representative?

For anybody that is interested in Scandinavian fashion and ethical clothing, and is thinking of becoming a me&i representative I can’t recommend it enough!

I can work it around my family life and work as much or as little as I want. My advice for a future representative is to be confident in the quality and just how unique the brand is, and to believe in yourself!

Being self-employed doesn’t have to be complicated!

We don’t do hard selling at me&i, the clothes sell themselves, it’s fun and rewarding. You can just be yourself and find success!

Finally, happiness is… having a family to do fun things with; enjoying food, nature, music and to go on adventures together. It’s not what you have in life but what you do. To me it’s all about creating memories and looking after each other. Oh and Ferrero Raffaello chocolates.

You can also follow me&i on Twitter, Facebook & Instagram

me&i are recruiting.

Their concept gives you the chance to start up your own fashion business without the big overheads of holding stock and paying rent, and without the cost of paying for a franchise. Still the rewards can be just as great! To succeed in home selling you need to be a goal driven network builder who is keen to share your passion about the product you are selling and good at making use of the opportunities that day to day life offers you.

You get:
♥ Free training and personal coach for help and support
♥ Tailored coaching programme to get you started
♥ Free kick-offs and get-togethers
♥ 20% – 25% commission + excellent bonus structure
♥ The chance to influence how much you earn – the more parties you do the more you earn
♥ A business that allows you to fit your work around the family.
♥ Minimum admin – delivery is straight to the customer and me&i handles the payment
♥ Possibilities to advance and influence – we always recruit from within
♥ A great network of supporting colleagues
♥ A fantastic wardrobe for both yourself and your children at some excellent discounts

What they ask:

♥ That you’re happy to work to our model. Your success is our success and we work closely with our representatives to make this happen.
♥ That you do a minimum of 3 parties a month. That means less than 5 hours a week but is essential if you want your business to work. Of course there’s no upper limit – keep as busy as you’d like.
♥ That you keep in weekly contact with your coach.


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