Why Collaboration is the Key to Success

Collaborating with these amazing women for the successful Passion Into Pounds workshop L-R: digital strategist and publicist Natasha Courtenay-Smith who recently sold her Talk to the Press news agency, PR & Entrepreneur Jessica Huie, Executive Inner Life PA, Simone Dyer, Entertainment PR Guru Indy Vidyalankara and Celebrity Psychologist Emma Kenny.


I’ve come to believe there are two types of people in business: those who there only in it for themselves, plain and simple and those who are not.

Let me break it down further: this divide appears to be TEAM A who know COLLABORATION is everything and TEAM B who never got the gif or saw this cool pic, that it is.


Photo by rawpixel.com on Unsplash

Some fear they will somehow divide not multiply their power, audience, results, they stay closed off, unable to merge ideas, share thoughts and make a difference.

Let me share my backstory for a minute.

I was a multi-award winning filmmaker for many years before becoming a blogger and vlogger, the latter an accidental career borne after my first child that came along thanks to tech advancement and this here democratic, empowering piece of kit: the internet.

As a director,  I worked with and led teams, sometimes in their hundreds.

And guess what, everything, absolutely EVERYTHING came down to collaboration, to relationships with others that made things HAPPEN.

To valuing each and every person on set. To working together, as a team. Without ego. For putting the story first.

To knowing, unequivocally that I was only as STRONG as the weakest person in my team. That anyone weak should be made to feel able.

I felt it my duty that people felt emotionally safe, valued and able to SHINE. That their ideas and questions were needed and important.

You can see the culmination of everyone’s passion, expertise and impact when you watch my work.

Watch my critically acclaimed short film Broken below which won awards at film festivals internationally and has and is still, broadcast on telly all over the world from the UK to France, the US and beyond.

From script development to set design, performance, cinematography, the edit, music and more, filmmaking, in fact ANYTHING creative is bettered by collaboration. My the meeting of minds. That is how the end-product can be elevated and grow.

How opportunities can happen, doors opened.

That is why you: the way you behave with people, your tone, energy and perspective matters. Business is about relationships as is life.

Positivity will always win the day. It gets you the commissions, make others want to work with you and makes for a happy life.

Is every post a moan, a dig, a world of negativity? Then don’t expect others to come back.

My site is composed of my words, and others, writers I feel work for my audience, I have an open door pitch policy-you want to write for me, then send an email. I shoot my own vlogs and videos but a great editor Becky Solomon cuts many for me. I have a designer who makes my site and branding look on point, a PR who handles press enquiries and more. My whole family find themselves on camera, all protagonists in our real life story.  We are a team.

I am now my own exec producer, in control of my content, no longer at the mercy of the gatekeepers: commissioners, able to publish and connect.

And I love it, it’s in my bones, to collaborate.

To share the brilliance of others on my site be it in guest posts and interviews right here.

Furthermore, I am always happy to help others, to advise, recommend; support.

To build people up.

When I went on maternity leave from the high profile production company I was leaving, I remember giving my exec a list of directors to use during my time off. He told me no one had ever done that before.

If you are content and sure of your voice, which you should be, because it’s unique to you, then you mustn’t fear your position.

Be confident, believe in yourself and work will always come because you MAKE it happen.

You must also trust the timing of your life. The best lessons are made in times of rejection.

Know that whatever happens, things will work out. Failure’s not an option.

Know that you can drive, change, evolve and grow. That’s there is frankly room for all and enough success to go around.

Competition should be healthy.

I’m not a jealous person, never have been, never will be.

The only person I compete with is myself but I’ve been hurt by the envy of others, shown who my real friends are and that’s OK, it’s a positive. To know who you are and where you stand.

It never stops me from trusting others and collaborating. From connecting with new people and working together.

So I urge you to consider your attitude to others, to question how to feel about those working in your own field.

To spin the negative and create positivity, to conjure ways to come together, to be better, stronger, more successful as a team.

To cut out those who try to kill your vibe and bring you down. To walk away and never look back. To never focus on that negativity or let it in.

….Global brands and stars collaborate, why shouldn’t you?

They know that speed in king and more brains equal better results.

It’s no surprise ensemble stars, groups or even YouTubers do better together than alone. Reach is amplified and so are the results.

If you think cooperating with others might seem counter-intuitive to competitiveness, you’re seriously mistaken.  It will only serve to enrich you ALL.

Reach out to others. Ask yourself how you can help one another. Share ideas, contacts and expertise.

Stop being so scared.

Simply go collaborate, unflinchingly, without fear and make the magic happen.


Photo by Diana Konefal


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5 Responses

  1. Lizzie

    Such a great post Vicki, having been brought up in quite a closed off environment this is something I’m learning to do more as I go through life. I’ve never really shared my ideas for fear they are rubbish or poo poo’d by others. It’s the negativity I grew up with. As I’ve grown in confidence and surrounded myself with like minded friends I can trust (and therefore know they won’t laugh at me even if my idea IS crap) being more vulnerable and letting people in is getting increasingly easier. Starting my blog was the best thing I ever did, it’s changed how I see life completely. Thanks for sharing Lizzie xo

  2. Catherine, Not Dressed As Lamb

    Vicki you are sooooooooooooo right!!!!!! Collaboration is incredibly important, and so INSPIRING. That’s why I’m so proud to be part of the The Over 40 Collective, a group of seven European bloggers who got on like a house on fire when we met at Blognix, then decided to work together on projects and campaigns… We talk every single day (=ahem= waking hour) on WhatsApp and it’s been the best thing that’s ever happened to me, blogging-wise.

    It’s not a profession you can do all alone by yourself – we make each other stronger!!

    Thanks for such a great read as always. YOU’RE the man 😉

    Catherine x

    P.S. “I’m not a jealous person, never have been, never will be.” How fantastic to find someone else who is like this… I’ve never understood jealousy, especially where your other half and other bloggers are concerned! It makes you even more awesome than I already knew you were 🙂
    Catherine, Not Dressed As Lamb recently posted…The Marks & Spencer Challenge | Styling the Basics: A White Top and DenimMy Profile

  3. GiGi Eats

    COLLABORATION! Wow, my fiance and I have been having these conversations on the CONSTANT over the past few days…. YES! Collaboration is 10000000% paramount!!! Because when people collide to create content, more eyes will eventually see whatever is created and more ideas will only make whatever is created THAT MUCH BETTER!

  4. Mim

    So much, if not all of what you’ve said, rings true for me too. I love to collaborate and I never compete with others, but always with myself. I want to outdo myself in every way 🙂 strong words from a strong woman, thanks lovely x x

  5. Mel

    AMEN to everything you’ve said, honey! What a bunch of inspiring ladies on that photo. I completely agree with you. We are stronger together, when we support each other, help, ask for advice and better ourselves by bettering the team. Being on your own, you feel less confident, more paranoid probably than you do in a strong, nurturing group of people with the same goal, a common aim. Your positivity always makes me buzz, feel like everything is possible. xxx


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