Sergei Urban aka The Dad Lab Archives

Hi! I’m Vicki, mum to a teen, tween and a toddler (yep, it’s quite the wild ride). I’m an award-winning filmmaker, content creator and broadcaster working across print, digital, TV and film. I’m also a regular parenting expert for Bored Panda (reaching 121 million views a month).

I’m a regular contributor on ITV’s Good Morning Britain and BBC 5 Live, where I guest-edited a show too.

I wrote the bestselling book Mumboss-The Honest Mum’s Guide To Surviving and Thriving at Work and at Home in 2018, with a 2nd edition released in 2020 and the US and Canadian version titled The Working Mom was released in 2021.

If you would like to work with me, please email me at mum@honestmum.com. You can read more about me here. .