Christmas in July might seem a little bit bonkers to those not in PR, but trust me, it makes total sense for brands to spend this summer month showcasing erm, what's in store, in store, this Christmas!
I don't have a daughter but I know that lots of my readers do, and being a big fan of heidi klein, (the UK’s first luxurious one-stop beachwear destination) I had to share their exclusive swimwear collection for girls ages 2-10 years. They are utterly beautiful!
It might not surprise you that this family of foodies likes to indulge in life and there's no better time for a little luxury than Christmas is there?!