Christmas in July might seem a little bit bonkers to those not in PR, but trust me, it makes total sense for brands to spend this summer month showcasing erm, what's in store, in store, this Christmas!
I was recently invited to attend the Christmas in July exhibition where I would see all the latest products available for kids and adults out for Christmas, but with my childcare (the folks) on a three week vacation, I sadly couldn't make it. It did get me thinking about Christmas though and despite the summer heatwave, before you know it, it will be here, a mere five months away!
