Gwyneth Archer-co founder of Little Green Home

Gwyneth Archer is a nutritional therapist, model, Mum and co- founder of Little Green Home, an online store selling premium organic, natural and non-toxic products for baby, bump and home. She also blogs at

Gwyneth spent many years working as an international fashion model, working for brands such as Prada, Dolce and Gabanna and Burberry as well as magazines including Vogue, Elle, I-d, 10 and Marie Claire.

She has a degree in English Literature from the University of Cambridge and, most recently a BSc in Nutritional Therapy from the University of Westminster.

As well as running Little Green Home she has a private nutrition practice and is represented by Models 1 in London.

She’s also married to James and they have a little boy, Harry and are expecting a baby girl later this year.


1. Describe a typical day for you?

As I’m sure is true for a lot of working mums, there’s no such thing as a typical day for me! I generally try and split my day so either the morning or afternoon is spent working and the other half with my little boy, as I really want to spend as much time with him as I can before he goes to nursery and doesn’t think his Mum’s cool anymore 😉 However, practically this doesn’t always work out…!

On the work-front, my days range from being sat in front of my laptop working on Little Green Home: this can be anything from writing product descriptions, updating the blog to researching and testing new products. We’re a small team so it’s all hands-on-deck and everyone mucks in!

I also run my own blog, which is more nutrition focused, along with lots on parenting and lifestyle. I still see a few private nutrition clients so some days are spent on consultations and writing up bespoke programmes. And finally, once in a while I still do some modelling, so I can occasionally be found in a photo studio!

When I’m hanging out with my little boy it’s more about picking up stones, colouring in, chasing him around the park and reading The Gruffalo for the 100th time!


2. What do you feel are your biggest achievements?

It’s a total cliché to say but having my son is definitely up there! I found the first 6 months of being a mum really hard and struggled to adjust to the loss of my ‘old’ life and the freedom that I used to have, I was also totally overwhelmed and petrified by just how much I loved him!

So I’m proud of how I adjusted to that and have worked to find a balance between the old me, who loved working, travelling and being spontaneous and the responsibilities of being a Mum.

Right now, even though it’s still in its early stages I feel that Little Green Home is a big achievement. It’s been a lot of hard work but we love the look and concept of the site and passionately believe in it- we’re already surpassing our expectations and are excited for what the future holds!


3. What’s in your handbag?

I’m currently trying to carry a smaller handbag in an attempt to streamline my life and save my back after years of lugging giant handbags around! So, at the moment I just carry my phone, card holder wallet, diary, Hurraw natural SPF15 lip balm, Weleda skin food as hand cream, Dr Bronners hand sanitizer and usually some kind of snack bar (Raw Bite is my current favourite), oh and a kindle for tube journeys!

On days when I’m out at meetings then I’ll usually succumb to a giant bag in order to carry my laptop, my Life Factory glass water bottle and my gym gear as I’ll usually try to squeeze a workout class in if I’m out, my current obsession is KOBOX as boxing class in West London.


4. What are your ambitions in life?

Professionally, I want to see Little Green Home continue to grow. We’ve big plans to expand our product range as well as establish our international shop, the aim being to bring the best organic and non-toxic products to families globally so more people can make the best possible choices for their families.

I also want to grow and have plans to launch online nutrition guides and courses, especially for mums, so that everyone can have the opportunity to take control of their health, without having to pay to see a nutritionist privately.

Personally, we’re moving into our new house this year (after well over a year of renovations!) so I’m looking forward to nesting there and welcoming our daughter towards the end of the year.

I’d also like for us to travel more as a family and to spend some time living in other countries while my children are still young. And you know, keep trying to figure out the balance between working and being a good Mum!


5. What advice would you give your pre-baby self that you now know?

To relax and not give myself such a hard time! I’ve had to let go of a lot of my control-freakery since becoming a Mum (a lot, not all!), which has been of an enormous benefit to me professionally and personally. Learning that I can’t always control the outcome of every situation but that I can always find a way to make the best of it has been a hugely important and empowering lesson. So, I’d tell my pre-baby self to not sweat the small stuff as much. Oh, and to have more lie-ins!


6. Where do you see yourself in 5 years time?

I try not to hold on to fixed ideas of where I should be by a certain time point but I’d hope that my family are all healthy and happy and that I was still enjoying doing fulfilling work. If all that’s in place then the exact details can be a surprise!


7. What advice would you give a budding nutritional therapist and lifestyle entrepreneur

To work hard to find work that you enjoy! It’s not always a fun process and there have definitely been times when I despaired of finding work that I found fulfilling and enjoyable but if you follow your passions, take some risks and work hard then it is possible.

I’d also say that not being too fixated on an outcome is a great piece of advice.

I am 100% not where I thought I would be when I decided to re-train as a nutritional therapist and I’m a million miles away from what I thought I’d be doing in my early 20’s, and for a long time I was too focused on these old ambitions to recognize the new and exciting opportunities in front of me.

Now I try to just show up every day and work hard trusting that the right path and opportunities will find me if I do so.


8. Finally, happiness is…

Spending the day with my son and husband, watching my son do something he loves (mainly running around outside exploring) knowing that we’ve got a babysitter that evening and I’m having a massage, followed by a night in a hotel drinking cocktails and enjoying room service, followed by a lie-in and reading the papers in bed. I really miss lie-ins!

But mainly happiness is knowing that everyone I love and care for is happy and well, and cuddles with my little boy!

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